Creative Billboard Design Tips for 2025

Design Smarter: Billboard Creative Tips That Convert in 2025
Here are our top billboard design tips to maximize results this year:

Clarity Is King
• Use 7 words or fewer
• Make the font bold and readable from 400+ feet
• Use contrast and clean lines—skip the clutter

Visual First, Text Second
• Lead with a strong image or brand icon
• Use human faces or action shots to trigger emotion
• Avoid overloading with info—this isn’t a brochure

Think Mobile
• Design for drive-by readability, not close-up detail
• Use motion-friendly visuals for DOOH placements
• Test your design at scale before launch

Embrace Interactivity
• Add QR codes linked to offers or landing pages
• Use social handles or hashtags for cross-channel exposure
• Include location tags to spark neighborhood relevance

Match the Message to the Medium
• Static billboards: great for timeless or brand-first messages
• Digital billboards: better for countdowns, updates, or urgency
• Transit media: short punchy visuals with directional prompts

Design With Context in MindBillboards work best when they “belong” to their environment. If you’re advertising near a beach, airport, or stadium—customize the message accordingly.