Case Study – How a South Florida Personal Injury Attorney Used Outdoor Ads to Drive New Clients
Case Study: Winning Big with Billboards — A Personal Injury Law Firm Story
Client: South Florida Personal Injury Law Firm
Goal: Increase call volume and brand awareness among accident victims
Duration: 3-month campaign
Medium: Static + Digital Billboards in Broward and Palm Beach Counties
The Challenge
The attorney needed to stand out in a crowded legal market with dozens of competitors running similar ads. Most personal injury firms relied on bus benches and generic slogans.
The Strategy
We built a campaign around hyperlocal placements and emotional creative. Key components:
• Billboard Locations: Near high-traffic accident zones and hospitals
• Messaging: “Injured in a crash near Sample & Powerline? We’ve got your back.”
• Creative: Local imagery + bold CTA with a short code for quick texting
• Retargeting: Mobile ads followed viewers after billboard exposure
The Results (90 Days)
• +37% increase in inbound phone calls
• 200+ phone calls
• Brand recognition jumped significantly in post-campaign surveys
• Expanded into 3 new billboard zones within 60 days of launch
Quote from the Attorney:
“We’ve tried everything—radio, bus ads, SEO—but these billboards finally made our phones ring from the right people in the right neighborhoods.”
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